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W.A.S.C We are sports Colors A/W 27/28

W.A.S.C – Sports and Lifestyle Color Trend Forecasting Book with Color fabric Samples & Digital Tools

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W.A.S.C – We Are Sports Colors


The New Standard in Sports & Lifestyle Color Trend Forecasting


W.A.S.C (We Are Sports Colors) is a new-generation color trend book created for the sports, activewear, and lifestyle industries. Developed by Backbone Studio in collaboration with Mode Information, this tool combines expertise, innovation, and creative inspiration to guide brands, designers, and decision-makers in shaping tomorrow’s collections.

Available in both hard copy with real fabric color samples and as a digital version, W.A.S.C delivers a complete trend forecasting experience designed to anticipate the future of sports fashion and lifestyle markets.


Why W.A.S.C is Essential

  • Dedicated to sports & lifestyle markets → Focused on performance, athleisure, and activewear.

  • Dual format → Physical trend book with fabric swatches + digital platform.

  • Expert forecasting → Created by leading trend forecasters with deep knowledge of global markets.

  • Expandable → Soon to be enriched with W.A.S.D (We Are Sports Design) digital modules for even more creative tools.

W.A.S.C is more than a trend book—it is a strategic partner helping brands stay ahead of the curve.





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✓ W.A.S.C & W.A.S.D – Sports & Lifestyle Trend Forecasting Tools and Membership

W.A.S.C & W.A.S.D – Complete Sports & Lifestyle Trend Forecasting


Discover the ultimate sports and lifestyle trend forecasting tools with W.A.S.C (We Are Sports Colors) and W.A.S.D (We Are Sports Design). Designed for brands, designers, and creative teams, these tools combine expert color intelligence, innovative design concepts, and actionable market insights to help you anticipate trends and create forward-thinking collections.


Why W.A.S.C & W.A.S.D Matter


  • - Comprehensive Trend Intelligence – Covering sportswear, activewear, and athleisure markets, including seasonal color palettes, marketstyle analysis, and design forecasts.

  • - Multi-Format Access – Use digital platforms for online trend tools and physical trend books with fabric swatches for in-studio reference.

  • - Creative & Strategic Support – Explore color harmonies, vector assets, Playground pages, and Pantone references to accelerate design and product development.

  • - Flexible for Every Need – Available as individual trend books, digital design tools, or a full membership granting 12 months of complete access to W.A.S.C and W.A.S.D content.


Who Benefits


Whether you’re designing performance apparel, lifestyle activewear, or athleisure collections, W.A.S.C and W.A.S.D provide:


  • - Designers → Practical tools and inspiration to create market-ready products

  • - Brands & Product Teams → Strategic insights for seasonal planning

  • - Decision Makers → Data-backed trend guidance to stay ahead of the market

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