RAW NOW A/W 27/28 THEME #1

RAW NOW A/W 27/28 THEME 1

Only the experience of the moment makes sense. To live the instant as if it were the only real space. To connect to the world not through discourse, but through concentrated action, physical immersion, direct feedback. The body is fully committed to the present. It is a response to the noise, the acceleration, the mental fatigue of our societies. Here, sport is not an escape but a raw access to reality. The instant is lived as an absolute: whether it is on the slope, with a hold, or on the circuit, nothing exists beyond what is unfolding. These sporting practices become rituals of hyper-presence.